When you think of your favorite websites to visit what is one thing they all have in common? I’m gonna go out on a limb here, and guess they have content you enjoy. I’m also going to bet that content isn’t text-only. Text-only content is pretty boring. Engaging websites use visual elements, and lots of them!
I’m as guilty as anyone of putting up blog posts that consist of nothing but text. Why? Sometimes I’m in a hurry to get something posted. Other times I don’t have a good idea for visual content. I’ve come to the realization that those excuses aren’t going to work anymore. If I want to create content that’s going to drive traffic on my site I’m going to have to put in the work to make the content more engaging. If you’re interested in driving website traffic and potential sales then I suggest you do the same.
Types of Visual Content
Pictures– Pictures are great sources of visual content. Everyone loves product pictures, or project pictures, or pretty much any kind of pictures. If you have products for sale provide potential customers with as many high quality photos as possible. Consumers many times buy products online based on pictures. You can have a mile long text description for the product, but pictures sell products.
Graphics – Graphics are anything other than pictures that help enhance the user experience. On the 431media website I use very few images/pictures, but I use a several graphics throughout the site to break up miles of text and add to the overall design of the website.
Videos – If pictures are worth a thousand words, then videos are probably worth a million. If you have the means to produce some video content for your website, I have two words for you. DO IT!!
Infographics – Infographics are a creative blend of pictures, text, and graphics. They are a great way to visually guide website visitors to the content you want them to find.
Charts and Diagrams – Charts and diagrams are also great ways to present information in a visual way. By visually representing data, you provide a clear path to the information your viewers are looking for.
Develop a Plan
As I’ve said, visual content has the potential to explode website traffic. You need to develop a plan for how to deal with this influx in traffic. Are you selling something? Develop a plan to funnel visitors through the conversion process. High traffic is great, but make sure you’re using that traffic to your advantage.
In my next blog post I’m going to cover several free ways to create visual content for your website. I’ll also cover a few techniques you can use to come up with ideas for visual content. Hint: you don’t have to be a designer to create great looking visual elements.